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“Before we received FDA approval for our latest product, our team was focused on marketing internationally—and all of our assets were geared toward that market.

In bringing in MESH to support us in what was essentially a U.S. market launch for a new product, we sought expert guidance on content marketing and paid promotion, the full patient journey, and a variety of supporting marketing tactics.

From developing patient-centric messaging and content to building an interactive patient experience, MESH has provided us exactly the strategic guidance and creative support we needed—when we needed it.”

“I’ve been CMO at companies that range from seed round startups and circa $100M venture funded startups, to large publicly held global brands.

Successes have ranged from delivering market rebrands, turnarounds, aggressive growth (300%), and exits (c.$200M).

Included in these were Boston-based Veveo (acquired by ROVI/TiVO), Move Networks (acquired by EchoStar), Ankeena (Acquired by Juniper), RAMP (Media Business Unit Acquired by Cxense ASA), MindMeld (acquired by Cisco), and ROVI/TiVO.

It is always critical that I have the right digital marketing agency to support my vision and I have relied on MESH for branding, design, content creation, and website design and development. They have been a consistently strategic, creative, and reliable partner—and continue to be so.”

“Their ability to break down our highly scientific field so everything is understandable to our website visitors and personas. The MESH Interactive team took essential information from our leadership and put our technical concepts into layman’s terms.

What really struck me the most about Bill and Jennifer was their ability to break down marketing and explain its value to our leadership. They helped our leadership — individuals who are in biotechnology, are very analytical, and not familiar with marketing — understand the importance and value of it.

What’s more, they also provided SEO services, content creation, and copywriting; it was a complete marketing setup, a framework, and workflows. They started at the very bottom of developing the personas for each one of our complicated product lines. MESH Interactive ended up doing a lot more than what we originally engaged them for.

I’ll highlight that the chat function on our website was really effective. The number of leads that have come through it is astronomical.”

“Over the past 15 years I have worked with dozens of marketing agencies. MESH Interactive is the only digital agency to care as much about my business and my goals as I do.

Their team took the time to understand our strategy with the Matchmaker.com business unit at Lycos and delivered results that not only looked great, but helped us move our business forward.

We were able to reach new clients and maintain a presence in their minds. That was years ago, and I still work with MESH today, as they continue to deliver above and beyond at Google (GOOGL). The marketing team at MESH is top notch.”

“We brought in MESH to build a comprehensive Account-Based Marketing strategy that included developing a new brand, advanced messaging platform, and deep competitive analysis and positioning. 

Coupled with a new approach to sales enablement, MESH’s ABM strategy has put us on a clear path to success.“

“Built during an era of mass-marketing, our internal marketing team was tasked with developing a new approach to marketing.

I brought MESH in to develop our strategy, and they executed on nearly every facet of it. Gorgeous videos, a flurry of emails, digital and print ads, social, infographics–you name–they did it.

What really blew me away was their approach to segmenting our audience groups 3x7x4, resulting in 84 unique personas… the huge boost in web traffic, awareness and social engagement were outstanding.”

“Because the company was just starting, we needed a logo, brand, positioning, and website. [MESH] created and designed the website, collateral, and brochures.

Once we had some design assets and elements in place, we planned to present our company to the industry at a trade show. They were in charge of creating a simple, effective experience to get traffic and earn an interested audience.

They did a phenomenal job at the trade show, generating more traffic than our primary competitor. Even though they were working with a relatively small budget, they created a beautiful, simple experience that was exactly what we needed to get traffic.

Their design and marketing work really stands out. They captured what we were looking for. The delivery of the logo alone created a tangible positive shift in our attitudes.

Our company wouldn’t have been able to do what it did without their team. They have their finger on the pulse of Google and were able to get our services ranking in no time. We were selling to a very niche market, and they were able to think creatively and give us suggestions that made us successful in a very short amount of time.”

“MESH Interactive Agency built a great footprint for us (AVDR). One of the traps companies fall into is that they go into engagements thinking they know exactly what they want. MESH Interactive Agency brings a type of strategic development to the table while working closely with their clients. They’re good at bringing ideas that I may not be thinking of.

Their skillset brings a creative spark. That’s a big advantage of bringing in a group like them.

About a year and a few months ago, our company decided that we wanted to go through an IPO process, which normally takes about six to nine months. We decided to accelerate it based on market conditions.

As part of that, we wanted to update our corporate website. A web development project like that can take about six months. MESH Interactive Agency pulled that off in about five weeks.

To me, that’s a testament to their flexibility and agility. It was a home run. The deadline was coming at us, and MESH Interactive Agency hit it with flying colors.”

“For over a decade, Sequans (SQNS) has evolved and grown significantly. From a small band of engineers serving global telcos and device-makers with 4G technology, we’ve built our operations and team, taken the company public, and expanded into new markets like the Internet of Things.

During that time, MESH has been instrumental in the development and expansion of our brand positioning and marketing campaigns, demonstrating a high degree of creativity and knowledge of technology marketing.

MESH has worked side by side with us every step of the way and has been very creative, dependable, and responsive.”

“MESH Interactive supports us as a digital marketing partner. Their team understood that consumers were becoming more informed buyers, so they made sure that Aziyo Biologics (AZYO) wasn’t getting left behind in the trends.

Our main task was revamping our obsolete website so that could begin raising brand awareness. It was a pretty in-depth process that required them to learn our entire business. They interviewed physicians who were our external stakeholders as well as holding internal discussions with our management, sales reps, and more.

The most important tactical thing that a marketer does is copywrite because that’s where we control the message. Their team is great at refining the copy through their edits so that it resonates better with our target audience. It’s a simple task but always the hardest to do.

Finally, they’ve gone above and beyond what we’ve asked on multiple occasions. The team is flexible but knows when it’s appropriate to challenge a request when the customer is being too adamant about something that might not work. We ended up working cohesively together because they were so accommodating.”

“When we first approached MESH, we were working with a local generalist agency. We knew we needed to grow, and were looking for a group who understood the life sciences sector (more specifically biotech and pharma). We found MESH and through Bill’s work as our Fractional CMO and MESH’s support with our marketing and brand development, we learned so much about the process of lead generation for biotech startups.

They completely rebranded us, so that we were competing on the same level as the large pharma and biotech brands. They helped us write content and develop a content strategy that our audience cared about. And they helped us build an audience of interested prospects that we’re now leveraging with targeted drip campaigns across platforms. Working directly with Bill and the team helped me understand what it really meant to market our business, and I’m much better equipped to launch new products and campaigns in the future—we’ve never had that.

I’m a scientist by nature, so in my journey as both Founder and leading Business Development, I hadn’t realized all the moving parts that supported new business development from both a sales and marketing perspective until working with Bill and the MESH team–and it was more evident when the strategy led to results.

If you’re looking to grow a life sciences company from the ground up, or even launching a new product in the life science space and want a unique perspective on growth, I recommend talking with the team at MESH.” 

“We worked with MESH for 4 years, and during that time, they primarily handled the marketing for our CanGaroo product line. From a relaunch in 2020 to repositioning the product over time, MESH helped us develop our strategy, create all supporting materials, and grow CanGaroo to be our most successful product during this time.

Before we engaged them, our brand awareness in our market segment was low, however, MESH hit the ground running with an unwavering commitment to understanding the unique challenges and nuances of our market. They immediately jumped in to conduct VoC research and then leveraged the data they gathered to quickly build an audience on social channels utilizing their proprietary BYOA campaigns. These campaigns helped drive the growth for CanGaroo.

Beyond the strategic workshops they ran to help get our team on the same page, they executed our creative in a way that really solidified our brand and helped position us as a leader, which for a small company can often be challenging. From a complete sales enablement kit to our website, MESH had us punching far above our weight class.

As the VP of Marketing, what set MESH apart was not just their proficiency in marketing and branding but their genuine partnership mentality. They didn’t merely work for us; they worked with us, and that collaborative spirit made the journey exceptionally rewarding. MESH became an extension of our marketing team, and their dedication to our success was evident in every campaign, workshop, and project they undertook. It was this level of commitment and collaboration that made working with MESH an absolute pleasure, and I am confident that their impact on our brand will resonate positively for years to come.

If you’re a small to mid-sized biologics brand looking to make an impact in the market, I highly recommend Jennifer, Bill and the rest of the MESH team.”