“MESH Interactive supports us as a digital marketing partner. Their team understood that consumers were becoming more informed buyers, so they made sure that Aziyo Biologics (AZYO) wasn’t getting left behind in the trends.
Our main task was revamping our obsolete website so that could begin raising brand awareness. It was a pretty in-depth process that required them to learn our entire business. They interviewed physicians who were our external stakeholders as well as holding internal discussions with our management, sales reps, and more.
The most important tactical thing that a marketer does is copywrite because that’s where we control the message. Their team is great at refining the copy through their edits so that it resonates better with our target audience. It’s a simple task but always the hardest to do.
Finally, they’ve gone above and beyond what we’ve asked on multiple occasions. The team is flexible but knows when it’s appropriate to challenge a request when the customer is being too adamant about something that might not work. We ended up working cohesively together because they were so accommodating.”