“Their ability to break down our highly scientific field so everything is understandable to our website visitors and personas. The MESH Interactive team took essential information from our leadership and put our technical concepts into layman’s terms.
What really struck me the most about Bill and Jennifer was their ability to break down marketing and explain its value to our leadership. They helped our leadership — individuals who are in biotechnology, are very analytical, and not familiar with marketing — understand the importance and value of it.
What’s more, they also provided SEO services, content creation, and copywriting; it was a complete marketing setup, a framework, and workflows. They started at the very bottom of developing the personas for each one of our complicated product lines. MESH Interactive ended up doing a lot more than what we originally engaged them for.
I’ll highlight that the chat function on our website was really effective. The number of leads that have come through it is astronomical.”