In support of a U.S. product launch for a leading 3D Printer manufacturing beginning at a trade event in Chicago, IL, MESH developed and deployed a lead generation campaign, contest and VR game to drive awareness, engagement, and trade show attendance.
Built on Unity and deployed on Meta's Oculus platform, the VR game allowed users to compete to win a free 3D printer. Each user engaged in "slicing" 3D blocks to music, with the winner slicing the most blocks in under 90 seconds. The brand was able to drive pre-show interest and engagement with the game. Participants were showcased on a large monitor that could be seen across the show floor, drawing additional participants.
During the time the game was in session, the brand experienced strong and steady booth activity, driving a number of leads with distributors and users alike.
