ARC Engages MESH for Brand Strategy to Support Account Based Marketing

ARC Technology Solutions, a leading provider of innovative technical engineering solutions to global manufacturing companies, has engaged MESH for a strategic brand refresh and digital experience including modernizing ARC’s visual vocabulary, positioning in the market, employee engagement and “job to be done” messaging that resonates with its engineering audience. The new brand strategy will set a solid foundation for ARC’s strategic account based marketing and sales enablement campaigns moving forward.