Naming

Elevate Your Identity through Thoughtful Naming

Create a lasting impression and stand out in the industry with a memorable, impactful name.

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Trusted by These Life Science, Healthcare and Technology Brands

Your Success Begins with the Right Name

Finding the Perfect Name is Daunting

of people prefer to watch the video to learn about a product or service rather than read the text

However, finding the perfect name that encapsulates your brand essence, resonates with your audience, and meets legal requirements can be a daunting and time-consuming task.

Differentiation: With many life science companies in the market, creating a unique name that stands out while accurately representing your company can be a challenge. The name should resonate with your target audience and not be easily confused with other names in the marketplace.
Trademark Issues: Even if you develop a unique name, it’s possible that it’s already trademarked in your industry. A comprehensive trademark search is essential to avoid potential legal issues down the line.
Regulatory Approval: Especially in the life sciences sector, there are regulatory bodies that must approve company and product names to avoid confusion and ensure public safety. The proposed name must not be misleading or imply unproven benefits.
Domain Availability: In the digital age, a company’s web presence is crucial. You may come up with a great name, only to find out that the corresponding domain name is already taken. This is a common issue, given the saturation of .com domains.

The Impact of Well-Chosen Names

In the life sciences industry, your brand or product name plays a critical role in creating a lasting impression and connecting with your target audience.

A powerful name can distinguish you from the competition, convey your unique value proposition, and build trust with your customers.

life science product manager or marketer

Why Choose MESH for Naming?

Thorough Discovery Process

We’ll work closely with you to define your brand’s essence, mission, unique offerings, and target audience, ensuring we create a name that truly represents your brand or product.

Creative Brainstorming and Ideation

Our team of experienced brand strategists and creative thinkers will generate a wide range of potential names, carefully considering factors such as relevance, memorability, and emotional resonance.

First Round Screening

We’ll conduct preliminary trademark and linguistic checks to ensure your chosen name is legally available and suitable for your target markets.

Final Selection and Validation

We’ll collaborate with you to select the best name for your brand or product, considering factors such as strategic alignment, audience appeal, and overall impact.

Be More than Memorable

Uncover the ideal name for your brand or product. We combine creative expertise, strategic thinking, and an in-depth understanding of the life sciences landscape to develop memorable, impactful names that set you apart.

“Before MESH we weren’t using LinkedIn for sales and marketing at all.

In fact, our sales and marketing teams were barely connected.

In addition to everything else MESH has done, they are now driving a solid high-value SQL/week to our reps with a simple, low cost automated campaign.

We would almost forget that it’s running, except for the reliability of regular deal activity.”

— CMO
Biotechnology Company

Our Work Drives

Real Impact and Measurable ROI For Your Business

%

New Business Growth in 3 Months

New Site Visitors

%

Increase in Digital Lead Activity

$ Sales with ABM

Audience Built in First 2 Weeks

From Concept to Execution

The Building Blocks of a Memorable B2B Brand

Brand or Product Discovery & Analysis:

Dive deep into the unique aspects of your brand or product, conducting thorough market research and competitive analysis to uncover insights that shape a name truly reflective of your value proposition.

Creative Brainstorming & Ideation:

Engage with our creative team in dynamic brainstorming sessions, generating a breadth of innovative, strategic name options designed to encapsulate your brand's essence and connect with your target audience.

First Round Screening:

Mitigate potential risks with an initial legal and linguistic screening process, the first step to ensuring the proposed names are legally available, linguistically appropriate, and free from unfavorable connotations in your target markets.

Final Selection & Validation:

Arrive at the perfect name for your brand or product after thoughtful evaluation and validation, ensuring it resonates with your target audience, reflects your brand's identity, and is poised to drive your business success.