Discover Your Ideal Customer Profile
If you’re tackling Account-Based Marketing, it’s critical that you create a clearly defined ideal customer profile (ICP). Whether you’re leveraging past accounts or building new ICPs from scratch, the success of your ABM strategy is contingent on nailing this first step. Though a combination of experience and industry-test tools, we can help you go beyond the typical high-level metrics everyone looks at, and make sure that you start your campaign off on the right foot.
Create Highly Personalized Content
Unlike inbound marketing that requires you to create content that attracts, Account-Based Marketing demands that you create highly personalized content and experiences for your target to support your outbound. Successful ABM campaigns go beyond blogs and venture into personalized 1-to-1 videos, physical items, and more. The research done on your key decision makers will inform your strategy and be critical to delivering the most personalize experience—on- and off-line.
Beyond this, you need to be prepared to develop robust, targeted PPC campaigns, engage across any channel your prospect is active on, get executive buy-in, bring sales and marketing into alignment (and possible go so far as to merge the two into a hybrid business growth arm), and finally bring it all together through robust campaign strategy, orchestration and reporting.
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