Getting clients to agree with your content proposals requires asking the right questions. If the old adage is correct that it’s easier for your body to smile than to frown, you might think it’s easier to say “yes” than “no,” right? Well, as it turns out, just as...
Be careful how you talk and refer to customers internally–it may influence the kind of copy you produce. Just because customers can’t help what you refer to them as–be it “leads,” “prospects,” or otherwise–that doesn’t mean they aren’t affected by...
Complinks, the B2B Customer Return Platform, has engaged MESH for Fractional CMO and digital marketing consulting. The engagement includes the development of digital and sales strategy, website design and development, and other digital marketing...
Emphasize positive messaging for increased conversions. Let’s face it: not everybody is a positive person. And that’s okay, but you absolutely want positivity in your marketing copy. Why? Because positivity increases sales and encourages interaction with your brand....
Swipe files are perfect for your marketing team. When it comes to writing copy, as a marketer, few things matter more than if you can produce fine writing by deadline. And sometimes, just thinking about how something should be worded–from social media posts to...