WeRave.io Competitive Analysis AI
Brains over brawn: gain proprietary insight into your competitors’ content marketing strategies.
“Know your enemy and know yourself and you can fight a hundred battles without disaster.”
— Sun Tzu —
Content Marketing Is Competitive
To attract customers, it used to be that you needed a website. Then you needed to show up in a directory or two. Then Google came along and spawned (gag) search engine optimization. Now, to be found organically, you need to pump out content. Lots of it. Why?
Because EVERYone is.
As marketers, we tend to latch onto trends that work. SEO (done right) worked for a long time. Mobile and social advertising are working. Content—blogs, infographics, videos—are all working really well. And, when something works, we all jump on it. And, if we’re all doing it, it’s going to get harder to succeed in making content that converts.
It’s not enough to develop a content marketing strategy in a vacuum. You have competitors, knowledge bases (like Wikipedia), and all manner of other content competing for your customers’ attention.
Consider a few elements that impact your content effectiveness:
- Content quality – Google penalizes poorly written content (and so do humans)
- Content depth and breadth
- Content structure
- Length of content
- Content context and desirability
- Embedded content (images, video, quotes)
- Out- (and In-) bound Links
- Age of content