Move beyond applying technology to existing processes and customer demands.
“It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg.”
— C. S. Lewis —
Two Decades of Digital Transformation
It all began about twenty years ago when our founder first began working with a traditionally-focused consulting firm. The company invested heavily in R&D for clients and was building huge, well-designed client results decks. And it could take 6 – 8 weeks for these to be produced. Leveraging new technology, a custom app, and reworking of some processes, and he was able to reduce production time to 2 – 3 days.
Fast-forward some twenty years later, and we’re still at. Businesses are transforming faster than ever and no one is safe. From well-known stories like Netflix vs Best Buy to the regional pipe manufacturer down the road, business are being disrupted by companies that are bringing digital solutions at a rapid pace.
Maybe it’s a business process. Or a sales enablement tool. Or a new way to service customers.
Whatever you’re looking to improve, there’s an opportunity to launch a digital initiative, and your digital strategy is arguably the most important aspect.
Consider these questions:
- Who are we doing this for?
- Why are we doing it?
- What is the “job” our customers are hiring this new digital solution to do?
- Are we positioned strategically to win?
- What stands in our way?
- How do we make this a success?
The answers to these questions can determine whether you create a digital strategy that succeeds—or fails.