Corporate Website Design and Development
Your site is the hub of most of your marketing efforts. Don’t let it look like the least of them.
“If there’s a bright center of the universe, you’re on the planet that it’s farthest from.”
— Luke Skywalker —
Even If Your Website Use Is Limited, It’s Important
Whether you’re using your site primarily for recruiting or validation, or it’s actually the hub of a full-blown marketing program, the way your visitor interacts with your website directly impacts their experience and perception of you.
Just like wrecked jeans impact your impression when you’re expecting a suit. Or 5 days of growth when you really should have shaved (face OR legs). Whatever your metaphor of choice, your website makes an impression, and it’s SOOO easy to make sure that it’s the right one.
Consider these questions:
- How often does a prospect or recruit visit your website before making a purchasing or hiring decision?
- Is your website ever one of the first points of contact with prospects?
- Does it take more than a click or two for the key decision maker to find the information they’re looking for?
If you’re struggling with the answer to any of these, you’re starting to realize just how important your website might actually be.
As the center of your company’s marketing universe, your website will play some (if not all) of the following roles:
- Sales order or lead generation
- Thought leadership