Earlier this year, we compiled our gargantuan list of 2015 digital marketing predictions and trends as published by leaders in the industry. These included Vloggers and Gamification, to Augmented Reality and whether or not Businesses were questioning the benefits of...
While there is nothing terribly complicated about developing a content marketing plan for your app, getting all the right pieces done right—and at the right time—can actually be a lot to manage. But it’s worth it. Consider these stats: Revenue from apps in the US will...
Background/Results As part of a new series on why and how content marketing works (or doesn’t), we recently talked about 7 places your content marketing strategy could go wrong, and how to fix it. In doing some research for that piece, I discovered something shocking:...
I recently had a conversation with the founder of a technology company (fill in industry here—I’ve actually had this exact conversation—literally—with 7 different technology companies in the last 5 weeks). They were referred to us by a mutual connection based on their...
One thing I’ve learned in the twenty or so years I’ve been involved with marketing and sales teams is that there’s one area that’s always been a challenge: understanding who your customer is and why they buy your product or service. Whether it’s been with an...