Boston’s Digital Marketing Agency for Life Sciences

#3: Think Omnichannel Marketing

#3: Think Omnichannel Marketing

“53% of total email opens occurred on a mobile phone or tablet in Q3 2014, which Experian reports was an increase from the 48% seen in Q2 2014. If your email marketing campaigns aren’t already mobile-ready, make that a priority.” @janelle_johnson Because you don’t...
#4: Don’t Forget About Landing Pages

#4: Don’t Forget About Landing Pages

“Unfortunately, emails, landing pages, and websites will probably start 2016 still out of sync in terms of how mobile-friendly they are. According to the Litmus and Salesforce Infographic, 2015 Mobile- Friendly Email and Landing Page Trends, 16% of mobile-friendly...
#5: Carefully Plan Your Autoresponder Series

#5: Carefully Plan Your Autoresponder Series

“Plan out the entire sequence before you start writing. Write a quick outline of how many messages you want to include and how far apart those messages will be delivered. Your outline will keep you on track as you write the whole sequence.” @bethjhayden Autoresponders...
#7: Know Your Purpose

#7: Know Your Purpose

“First, you need to know what you’re trying to accomplish with your email marketing. You can’t expect to succeed if you don’t know what it is you’re trying to accomplish.” @neilpatel Before you send your first email as part of an exhaustive email campaign, you must...