Boston’s Digital Marketing Agency for Life Sciences

#302: Send ‘Roundups’ to Subscribers

#302: Send ‘Roundups’ to Subscribers

“Combine existing content with original content that supports the theme to create a fresh newsletter.” @katekiefer Treat subscribers to roundups of latest (aka existing) content, such as blog posts, how-to articles, etc. Add new content to such emails to mix...
#303: Repurpose Your Content for Audio

#303: Repurpose Your Content for Audio

“With audio, your audience can clean the house and listen to your content from start to finish. They can let your voice impart wisdom during a tough run or teach them something new as they get ready in the morning.” @petersonsar This sounds like a good idea, right?...
#304: Reuse Email Content in Social Media

#304: Reuse Email Content in Social Media

“Snappy subject lines, eye-catching images, persuasive and interesting text that moves your reader to take action – I hope this is what your email marketing looks like. And if it does, cribbing from that for social media will take next to no energy at all.”...
#305: Repost Your Content on LinkedIn Pulse

#305: Repost Your Content on LinkedIn Pulse

“A lot of marketers and professionals have been seeing great success with LinkedIn publishing. And for some, repurposing evergreen content has been a practical choice for getting more visibility in the social network. You can summarize your blog post, highlight some...
#306: Connect Your Blog’s RSS Feed to Email

#306: Connect Your Blog’s RSS Feed to Email

“This makes it easy for customers who want to hear what you have to say, but don’t check your blog often… If you’re a busy entrepreneur, this is a great way to get the most out of your content without a lot of effort.” @katekiefer If you regularly post content...