Boston’s Digital Marketing Agency for Life Sciences

#184: Set Up a Campaign Tracking System

#184: Set Up a Campaign Tracking System

“Building a culture of data driven excellence in an organization takes some time to develop processes and implement from an operational standpoint, but data is everything these days.” @provendata You can impress investors and make better decisions about your email...
#186: Turn Your Email Content Into an eBook

#186: Turn Your Email Content Into an eBook

“Depending on how decorative you want to go, you could design a very pictorial eBook with lots of photo examples using tools like Canva. Or, if you’re short on time, creating a PDF file from a Word document and including a few charts might suffice.” @LesyaLiu If...
#187: Use a Countdown Timer to Stress Urgency

#187: Use a Countdown Timer to Stress Urgency

“Countdown timers can be an uber effective way to incentivize your readers if you have a big, blow-out sale or early bird discount.” @malmo1987 This strategy is great because it doesn’t rely on heavy sets of data to be insanely effective. By simply adding a countdown...
#188: Surprise, Delight, Inform

#188: Surprise, Delight, Inform

“According to Dr. Read Montague, a neuroscientist at Baylor, surprise lights up the brain’s reward pathways. And, unfortunately, delight in marketing is still surprising to most people, so by delighting your customer, you’re creating a positive association with your...