Boston’s Digital Marketing Agency for Life Sciences

#215: Create a Signup Signature for Every Email

#215: Create a Signup Signature for Every Email

“Have a link to your email signup list spelled out in the signature line that you attach to every email that you send out. This eliminates the need for someone to ask you for it and may pick up a few extra email list subscribers along the way.” @MeganTotka Create an...
#216: Build Your Brand With Animation

#216: Build Your Brand With Animation

“We love pictures, and pictures that move can be even more compelling. Just be careful not to cross the line into the realm of circus-city with garish and obnoxious graphics, and make sure that each visual or animation is inline with your brand.” @BillSchick It’s...
#217: Experiment With Format

#217: Experiment With Format

“It is frustrating to receive an email that is broken or can’t be viewed in some way, hence why offering both options helps ensure everyone receives your messages. Not offering multiple format options for your email could affect your unsubscribe rate substantially.”...
#218: Be Consistent About Fonts

#218: Be Consistent About Fonts

“Limit the different font styles, sizes & colors. Increase line spacing to improve readability.” @emailmonks Avoid going overboard with fonts when crafting marketing emails. Stick with one or two options you really like and use them for every email you create. Too...
#219: Be Consistent About Brand Design

#219: Be Consistent About Brand Design

“If someone is making a purchase on your site, it’s important to ensure the follow-up communication has a similar look and tone. It would be quite alarming to buy a television from Best Buy and then receive a fuchsia follow-up email in Comic Sans font.” @malmo1987...