“A/B testing stands for ‘Always Be Testing,’ right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you realize ‘A/B testing best practices’ are only a...
“When it comes to effective branding, consistency is extremely important. If your email marketing message lacks consistency, then you will likely end up with lackluster results.” @BenchmarkEmail Depending on the nature of your list, what you’re selling, and how you...
“If people enjoy your email content they may well be interested in what you’ve got to say elsewhere.” @jackstimps Email marketing is the best opportunity to showcase all your media channels in one place. Make sure they’re prominently located in all your emails...
“The most obvious example is a thank you email that’s sent when someone makes a purchase from your website or signs up to your newsletter. But as automation software gets smarter, 2016 will be the year marketers get more imaginative with their use of email triggers....
“If you’ve already seen my tip on using visuals to lighten mental load, you understand that I’m a firm believer in reducing the work your reader’s brain has to do to process your message. Add to this the fact that a lot of us are visual learners who process images...
