Boston’s Digital Marketing Agency for Life Sciences

#251: Split Test Email Campaigns Constantly

#251: Split Test Email Campaigns Constantly

“A/B testing stands for ‘Always Be Testing,’ right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you realize ‘A/B testing best practices’ are only a...
#253: Always Link to Social Media Accounts

#253: Always Link to Social Media Accounts

“If people enjoy your email content they may well be interested in what you’ve got to say elsewhere.” @jackstimps Email marketing is the best opportunity to showcase all your media channels in one place. Make sure they’re prominently located in all your emails...
#254: Automate Your Marketing

#254: Automate Your Marketing

“The most obvious example is a thank you email that’s sent when someone makes a purchase from your website or signs up to your newsletter. But as automation software gets smarter, 2016 will be the year marketers get more imaginative with their use of email triggers....