Boston’s Digital Marketing Agency for Life Sciences

#82: Create Personalized Video Content

#82: Create Personalized Video Content

“Personalization has swept through email marketing, social media, content marketing, and most recently web-based content thanks to the introduction of RTP (real-time personalization) technologies. In 2016 we’ll see this continue with the rise of personalized video, a...
#83: Humanize Your Brand

#83: Humanize Your Brand

“Email is a good opportunity to humanize your brand. The inbox is an intimate place, mostly used for personal conversation. Your presence there is a privilege, so do your best to write like a human… Readers can relate since they are likely facing similar...
#84: Create a Cliffhanger in Your Subject Line

#84: Create a Cliffhanger in Your Subject Line

“One form of cliff-hanger is easily recognized, the three dotted end. This is the email subject line that ends with… Examples: 1. On the second day of Christmas… 2. Mr. Grey Will See You Now… (50 shades of Grey promotion)” @jvanrijn To spark engagement in your...
#86: Keep Subscribers Entertained

#86: Keep Subscribers Entertained

“American Eagle took a playful approach with an animated GIF that included one of their products. The fun intro naturally leads readers right on down to the deals and savings below as they continue to scroll. It plays up the Valentine’s Day theme just enough to get...