Boston’s Digital Marketing Agency for Life Sciences

Section 9: Spam

by | Aug 23, 2016 | eBook, MeshLabs

“I’ve learned how to use my spam filter pretty effectively.” — Weird Al Yankovic

No one wants to receive SPAM. No one wants to send SPAM. No one wants to be categorized as SPAM. Yet, millions suffer each day from this dreaded disease. Unfortunately, this is a challenge that we as marketers must face—and successfully—if we want to connect with our buyers. And with filters, tools and ISPs working harder every day to weed out the non-personalized and relevant information from inboxes, the tools that protect us also get in our way when we’re trying to do our jobs. Fortunately, by adhering to the CAN-SPAM Act of 2003, getting subscribers to whitelist your domain, and making sure that Email Authentication is enabled, you can cover most of the bases. The final, and practically most important step you can take is to add value with every email you send. Never use email just for marketing’s sake. Provide a relevant tip, data or information to your recipient, EVERY TIME. —B

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