TL;DR: I dig into the potential of Meta’s new social media platform, Threads, for brands seeking a competitive edge. It provides a comprehensive overview of Threads’ functionalities, its place within the social media landscape, and practical strategies for...
Digital Media Buying 101: The Primer You Didn’t Know You Needed The world of digital advertising has evolved dramatically over the past decade. From the rise of social media to the explosion of mobile devices, the way we communicate, consume information, and...
Whether you’re doing content marketing for apps or for the next cloud-based SAAS solution, you’re facing the same challenge as the rest of us—do more with less. And with so much content being created, and so many social networks available to us, as B2B marketers we...
Let’s be honest. You’d LOVE to have your own custom app at the top of Apple’sApp store. Millions of downloads, a captive audience, hundreds of leads a month, who wouldn’t? In reality, it’s tough to do this. First, you have to have a great...
TLDR; This in-depth article explores how companies need sales hunters AND farmers, and what the impact of not having someone dedicated to hunting in sales can negatively impact your growth, and what you can do instead. A few years ago, I worked with a medical device...