Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re...
When you’re driving an Account-Based Marketing program, social media marketing is no cakewalk, consuming significant time to plan, execute, measure and repeat. Given this, savvy B2B social media and account-based marketers are leveraging tools that save them time on...
They say failing to plan is planning to fail. But in social media, where posts can go viral in seconds and become disasters in an hour or two – planning may seem a relic of a lost age. What pizza company would sit down and say “We should plan for the day some employee...
With the emergence of the real-time web, many businesses have been left on the sidelines, wondering where their organizations fit in such a fast-paced, consumer-driven ecosystem. Not only do they have to cope with a struggling revenue stream, but also with a customer...
TL;DR: In the “Magnetic Marketing” podcast, Dave Dee talks with online marketing specialist Alex Mandossian. They discuss why being a social influencer should come before creating a business or developing an email list. Mandossian provides his perspective...