An international TelCo focused on providing hardware and software that enables IP Communications for voice, data and video applications, realized that in order to stay competitive in the ever-growing commodity space, it had to realign marketing and sales efforts.
The company had recently changed marketing management and was looking to bring new products to market, and monetize a recent acquisition. Prior to MESH, TelCo had engaged a large Boston-based content marketing firm. Unfortunately, the content created by this firm was short, generic and wasn’t helping them achieve their lead generation goals.
TelCo was using Pardot and the sales lead grading tools were so out of date they were unusable. The marketing campaigns were no longer aligned with strategy, there was no true lead generation or nurturing process.
Lastly, TelCo was on the cusp of launching a new cloud-based SaaS solution and needed a brand, content marketing strategy, and sales enablement tools.