RDB Concepts, a UK based information technology managed services provider focused on improving the quality of its clients’ IT performance, engaged MESH for the UI/UX design strategy and development of an interactive sales “app” to support its lead generation activities. The interactive sales tool journey allows RDB to capture information about the user’s pain points and issues and maps specific content tailored to their needs. The interactive tool also enables RDB to map leads back to referring partners to support its partner management and lead generation goals.