Content Marketing Strategy
Discover how to deliver the right content, to the right person, at the right moment—and why.
“You take an angry man to the Himalayas, he just starts complaining about the food. Nowhere is magical unless you can bring the right eyes to iT.”
— Pico Yver —
Build a Content Marketing Strategy that Keeps Them Coming Back for More
Every day, millions of pieces of online content are produced and published, with their authors hoping they’ll be seen by someone-anyone-and drive sales. That’s a lot of blogs, videos, email, infographics, white papers, and ebooks.
We get it. You really feel the pressure and the pain of trying to get your published posts found, consumed and used. It takes a lot of time to create compelling content and you can’t be blamed if you sometimes wonder if your efforts are even worth it, let alone resulting in any actual ROI. But you know the truth. The sought after, compelling content your customers need doesn’t happen by accident. It takes critical thinking, deep research, and smart creative. And there’s a secret that more than half of marketers haven’t tapped into: the most successful marketing efforts dedicate 40% of their marketing spend on strategized content marketing.
While over 90% of marketers are using some level of content marketing in their overall marketing strategy fewer than half are investing in a robust and documented strategy.
There’s the reality about great content marketing. It’s strategized. It’s planned. And, it’s well executed.
It begins with the right questions about your brand. It involves intimate and honest conversations with your clients and customers. It demands deep thinking by your smartest teammates. And finally, it’s content that your buyers trust and keeps them coming back for more.
Work with a marketing agency that invented their own approach to content marketing. We didn’t just copy a few popular posts on inbound. We didn’t re-invent the wheel. We rewrote the manual (coming soon). We’re a partner who knows how to support and show you how to look at your content strategy from a completely new perspective. Here’s what you should expect when working with us:
- R&D (Research and Development) for new content marketing strategies, approaches and tactics
- Development of personalized and data-driven content
- Creation of relationships with market influencers and advocates
- Fluid response to the ever-changing SEO landscape