Content Marketing Strategy

Discover how to deliver the right content, to the right person, at the right moment—and why.

“You take an angry man to the Himalayas, he just starts complaining about the food. Nowhere is magical unless you can bring the right eyes to iT.”

— Pico Yver —

Build a Content Marketing Strategy that Keeps Them Coming Back for More

Every day, millions of pieces of online content are produced and published, with their authors hoping they’ll be seen by someone-anyone-and drive sales. That’s a lot of blogs, videos, email, infographics, white papers, and ebooks.

We get it. You really feel the pressure and the pain of trying to get your published posts found, consumed and used. It takes a lot of time to create compelling content and you can’t be blamed if you sometimes wonder if your efforts are even worth it, let alone resulting in any actual ROI. But you know the truth. The sought after, compelling content your customers need doesn’t happen by accident. It takes critical thinking, deep research, and smart creative. And there’s a secret that more than half of marketers haven’t tapped into: the most successful marketing efforts dedicate 40% of their marketing spend on strategized content marketing.

While over 90% of marketers are using some level of content marketing in their overall marketing strategy fewer than half are investing in a robust and documented strategy.

There’s the reality about great content marketing. It’s strategized. It’s planned. And, it’s well executed.

It begins with the right questions about your brand. It involves intimate and honest conversations with your clients and customers. It demands deep thinking by your smartest teammates. And finally, it’s content that your buyers trust and keeps them coming back for more.

Work with a marketing agency that invented their own approach to content marketing. We didn’t just copy a few popular posts on inbound. We didn’t re-invent the wheel. We rewrote the manual (coming soon). We’re a partner who knows how to support and show you how to look at your content strategy from a completely new perspective.

Here’s what you should expect when working with us:
  • R&D (Research and Development) for new content marketing strategies, approaches and tactics
  • Development of personalized and data-driven content
  • Creation of relationships with market influencers and advocates
  • Fluid response to the ever-changing SEO landscape

Content Marketing Strategy in Play

When you plan a trip, you probably look for the fastest and most efficient way to reach your destination. If your trip is to someplace unfamiliar, you might think you can just hop in your car and wing it because you kind-of-know where you’re going. But deep down inside, you know it’s best to use your trusted navigation tools to avoid traffic jams, detours, and even accidents along the way. You need to arrive at your destination on-time, without stress, while not worrying about running out of fuel.

The same can be said for your content marketing journey. With members of your C-Suite looking to you for real ROI, don’t let potential roadblocks, detours, or even an accident slow down your ability to deliver.

We are your trusted road partner for your content marketing journey. Whether you need a lift to quickly create new, compelling content or are ready to build out a completely new content strategy, we will customize our proven approach to move you in the best direction to reach your content marketing destination.

Through our process, you will develop a deep understanding of:
  • Competitive Analysis with MESH’s platform
  • Opportunity Identification
  • Buyers’ Journey Mapping
  • Content Marketing Messaging and Positioning Statement
  • Content Mapping
  • Fringe Content Analysis and Strategy
  • Content Distribution Strategy

MESH is your partner to help you to better understand your current content marketing opportunities. We’ll help you uncover the data you need to strategize and publish content that will keep your buyers coming back for more.

To start developing content that drives traffic and engages prospects, contact us today

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Content Marketing Strategy

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