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The 28 Most Mistakes Life Science Brands Make When Starting Out on Social Media

The 28 Most Mistakes Life Science Brands Make When Starting Out on Social Media

by Bill Schick | Jul 19, 2022 | Digital Marketing, Social Media Marketing

Common Mistakes Life Science Brands Make When Starting Out on Social Media If you’re just getting started with social media marketing, there’s a wealth of information out there—but what information should you follow and what should you ignore? To quickly...
Should You REALLY Combine Social Media and PR?

Should You REALLY Combine Social Media and PR?

by Bill Schick | May 30, 2018 | Public Relations, Social Media Marketing

An often asked question in developing a digital marketing strategy is whether or not to combine social media and public relations (PR). We’d like to officially address this question with a response of “Abso-friggin-lutely.” There is really no better way to connect...
7 of the Best B2B Social Media Marketing Campaigns of 2017

7 of the Best B2B Social Media Marketing Campaigns of 2017

by Bill Schick | Jan 18, 2018 | Digital Marketing, Marketing Strategy, Social Media Marketing

As an agency that is focused on B2B, we don’t often get the opportunity to engage in some of the more “fun” social media marketing campaigns that we see in B2C Marketing. Fortunately, we’re lucky to have B2B clients who are willing to push the edge and experiment with...
50 Mind-Blowing Social Media Statistics To Support Your 2018 ABM Activity

50 Mind-Blowing Social Media Statistics To Support Your 2018 ABM Activity

by Bill Schick | Nov 30, 2017 | Account-Based Marketing, Social Media Marketing

This year we’ve heard a lot of chatter about how Account-based marketing is blowing up—and how inbound marketing hasn’t delivered the results that it promised. Because of this, agile marketing teams are looking for ways to leverage what works in social media, and what...
How to Use Social Media for Public Relations and Branding in 2018

How to Use Social Media for Public Relations and Branding in 2018

by Bill Schick | Nov 30, 2017 | Branding, Digital Marketing, Social Media Marketing

Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re...
15 Free Social Media Tools You Can Start Using For Account-Based Marketing Today

15 Free Social Media Tools You Can Start Using For Account-Based Marketing Today

by Bill Schick | Nov 29, 2017 | Account-Based Marketing, Competitive Analysis, Social Media Marketing

When you’re driving an Account-Based Marketing program, social media marketing is no cakewalk, consuming significant time to plan, execute, measure and repeat. Given this, savvy B2B social media and account-based marketers are leveraging tools that save them time on...
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Recent Posts

  • Account-Based Marketing Statistics for 2022
  • Trust in Marketing: 15 Things to Build It
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