by Bill Schick | Jul 19, 2022 | Digital Marketing, Social Media Marketing
Common Mistakes Life Science Brands Make When Starting Out on Social Media If you’re just getting started with social media marketing, there’s a wealth of information out there—but what information should you follow and what should you ignore? To quickly...
by Bill Schick | May 30, 2018 | Public Relations, Social Media Marketing
An often asked question in developing a digital marketing strategy is whether or not to combine social media and public relations (PR). We’d like to officially address this question with a response of “Abso-friggin-lutely.” There is really no better way to connect...
by Bill Schick | Jan 18, 2018 | Digital Marketing, Marketing Strategy, Social Media Marketing
As an agency that is focused on B2B, we don’t often get the opportunity to engage in some of the more “fun” social media marketing campaigns that we see in B2C Marketing. Fortunately, we’re lucky to have B2B clients who are willing to push the edge and experiment with...
by Bill Schick | Nov 30, 2017 | Account-Based Marketing, Social Media Marketing
This year we’ve heard a lot of chatter about how Account-based marketing is blowing up—and how inbound marketing hasn’t delivered the results that it promised. Because of this, agile marketing teams are looking for ways to leverage what works in social media, and what...
by Bill Schick | Nov 30, 2017 | Branding, Digital Marketing, Social Media Marketing
Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re...
by Bill Schick | Nov 29, 2017 | Account-Based Marketing, Competitive Analysis, Social Media Marketing
When you’re driving an Account-Based Marketing program, social media marketing is no cakewalk, consuming significant time to plan, execute, measure and repeat. Given this, savvy B2B social media and account-based marketers are leveraging tools that save them time on...
