An often asked question in developing a digital marketing strategy is whether or not to combine social media and public relations (PR). We’d like to officially address this question with a response of “Abso-friggin-lutely.” There is really no better way to connect...
As an agency that is focused on B2B, we don’t often get the opportunity to engage in some of the more “fun” social media marketing campaigns that we see in B2C Marketing. Fortunately, we’re lucky to have B2B clients who are willing to push the edge and experiment with...
This year we’ve heard a lot of chatter about how Account-based marketing is blowing up—and how inbound marketing hasn’t delivered the results that it promised. Because of this, agile marketing teams are looking for ways to leverage what works in social media, and what...
Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re...
When you’re driving an Account-Based Marketing program, social media marketing is no cakewalk, consuming significant time to plan, execute, measure and repeat. Given this, savvy B2B social media and account-based marketers are leveraging tools that save them time on...
Social media, and Facebook in particular, has quickly become a staple of many digital marketer’s toolkits. For years now, those of us in marketing have worked to increase the likes on our pages and engagement in posts. The problem is, organic reach has been on the...
