by Bill Schick | May 30, 2018 | Public Relations, Social Media Marketing
An often asked question in developing a digital marketing strategy is whether or not to combine social media and public relations (PR). We’d like to officially address this question with a response of “Abso-friggin-lutely.” There is really no better way to connect...
by Bill Schick | Jan 4, 2018 | Branding, Competitive Analysis, Public Relations
Recently, I published a guest post for a Chamber of Commerce on Rebranding in the Millennium: An Agency Owner’s Perspective. In the last few years I’ve seen companies make all manner of branding and marketing mistakes—and I wanted to provide companies that were...
by Bill Schick | Oct 27, 2011 | Marketing Strategy, Public Relations, Social Media Marketing
They say failing to plan is planning to fail. But in social media, where posts can go viral in seconds and become disasters in an hour or two – planning may seem a relic of a lost age. What pizza company would sit down and say “We should plan for the day some employee...
