by Bill Schick | Jul 19, 2022 | Competitive Analysis, Digital Marketing, Pay Per Click
Digital Media Buying 101: The Primer You Didn’t Know You Needed The world of digital advertising has evolved dramatically over the past decade. From the rise of social media to the explosion of mobile devices, the way we communicate, consume information, and...
by Bill Schick | May 3, 2018 | Account-Based Marketing, Marketing Strategy, Pay Per Click
Today, it seems like digital privacy concerns are constantly in the headlines, and along with more demand than ever for a non-intrusive online browsing experience. Your targeted customers and prospects are now savvier than ever when it comes to what’s ‘behind the...
by Bill Schick | Nov 28, 2016 | Pay Per Click, Social Media Marketing
Social media, and Facebook in particular, has quickly become a staple of many digital marketer’s toolkits. For years now, those of us in marketing have worked to increase the likes on our pages and engagement in posts. The problem is, organic reach has been on the...
by Morganne Bent | Jul 1, 2015 | Adaptive Persona Development, Pay Per Click
People always want to know the secret to crafting an amazingly successful advertising campaign. Is it choosing the product that is most ad-friendly? Is it placing ads in high-traffic locations or oft-used social channels? Is it amazing creative components? It’s all...
by Bill Schick | May 8, 2015 | Content Marketing, Marketing Strategy, Pay Per Click
This blog is part of an ongoing series as part of our 2015 Periodic Table of Marketing Trends and Predictions. Disclaimer about Retargeting. In all reality, retargeting drives me a little nuts. Like any paid advertising, it’s invasive. I get that, and appreciate it....
by Bill Schick | Oct 29, 2014 | Digital Marketing, Pay Per Click
Almost everywhere we go and in almost everything we do, we leave a trail of data. Every single one of our daily transactions that involves electronics in any form (and many that don’t) registers in a data set somewhere. To a savvy business person, this data, this Big...
