Take your content to the next level with these tips! If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content. And why shouldn’t you? Interactive content generates a greater rate...
The future isn’t certain, but the outlook for being a marketing manager just might be. Playing Chopin’s Etude Opus 25, No. 11 on piano may seem to have nothing to do with marketing—until you’re 29-seconds into the performance. That same sense of breathtaking speed...
Interactive video comes in many flavors, and data shows they’re all getting tastier. You may not be snacking on candy right now, but just as there’s no wrong way to eat a certain peanut butter cup, there’s no wrong way to create an interactive video. That is to say...
The future may be uncertain and difficult to predict, but something that isn’t is the rise of interactive marketing. Everything from AR/VR simulations, voice-activated content, quizzes, to businesses using messaging apps and chatbots, the future of interactive...
There has been a huge jump in focus when it comes to predictive analytics. Companies are guessing what customers need based on search activity and past actions with the company. This attempt to keep things relevant for the customer has led to an expectation of...
