When building out your Account-Based Marketing strategy, one of the most critical components is identifying target key accounts. Consider this from DMNews: “According to findings from the CSO Insight study, 42 percent of sales reps feel that they don’t have the...
Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework can be applied to marketing, and how we can make improvements to integrated marketing...
