Take your content to the next level with these tips! If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content. And why shouldn’t you? Interactive content generates a greater rate...
How trustworthy is your brand, and how likely are you to follow through on the promises you make? Your reputation is everything, but if your prospect does not trust you, you won’t close the deal. Trust matters, particularly on landing pages. No trust = No...
The future isn’t certain, but the outlook for being a marketing manager just might be. Playing Chopin’s Etude Opus 25, No. 11 on piano may seem to have nothing to do with marketing—until you’re 29-seconds into the performance. That same sense of breathtaking speed...
Landing pages make the most of the content and information you’ve created to attract your ideal prospects, but simply having a landing page isn’t enough. You need to attract and keep attention and keep the viewer on the page. How can you best do this?...
Interactive video comes in many flavors, and data shows they’re all getting tastier. You may not be snacking on candy right now, but just as there’s no wrong way to eat a certain peanut butter cup, there’s no wrong way to create an interactive video. That is to say...
You offer an appealing, in-demand product, have robust support and opt-ins and forge real connections with prospects, but it just isn’t performing. If you’re effectively leading prospects to your landing page, but then losing them, your CTA could be to...
