Email marketing is said to be one of the most cost-effective methods for B2B marketing. However, it’s not uncommon that first-time users of email marketing have trouble starting their campaigns. With so many options available, it can sometimes be tough to decide on a...
Gone are the days you can send one message to the masses and have it heard by anyone. That’s trite, but true. These days, we have clients who are segmenting down to just a few hundred people per list, and getting amazing returns because of it. But what are the...
There’s something about a great rivalry that really catches everyone’s attention. You know, Red Sox vs Yankees, Coke vs Pepsi, Apple vs PC, your dog vs the vacuum cleaner. AND one that’s probably more relevant to marketers: HubSpot vs Salesforce. With everything else...
If the thought of sending cold email as part of your Account-Based Marketing (ABM) program sends shivers down your spine, you’re not alone. According to the Harvard Business Review, “Cold emailing is harder than most communication for two reasons. You have no...
Today, there’s no lack of excellent, cost-effective marketing platforms available for you to generate and nurture your prospects and leads. But there’s also a reality that comes with so many advanced and easy-to-use technologies at your disposal. That reality is...
Not being an email marketing expert myself (I’m more of a strategy, content, and creative guy), I wanted to learn more about what is essentially the most effective marketing tool in our kit: email. The bane of most marketers’ existence (just buy another list—I...
