One of the most useful pieces of ungated content you will ever get your hands on, chock-full of useful tips and tricks from some of the top experts in the field.
I’m riding shotgun with my Mac on my lap and trying not to get car sick, while looking at a blank page with the ‘Lorem Ipsum’ Lisa, our Senior Designer, put in place for character count reference peeking at me from another window, and I’m looking for inspiration. The...
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a “tried and true” approach to marketing. I understand that. They want a long-term (I recently heard three year) plan: a...
“Could you imagine if the user intent were somehow jumbled? For instance, imagine that the email was optimized for selling and that the sales page was optimized for educating. The entire marketing campaign would fall flat. That’s why sequencing is so important....
“Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.” @pamelump Using your analytics, social media, customer reviews...
“53% of total email opens occurred on a mobile phone or tablet in Q3 2014, which Experian reports was an increase from the 48% seen in Q2 2014. If your email marketing campaigns aren’t already mobile-ready, make that a priority.” @janelle_johnson Because you don’t...
