by Bill Schick | Jul 19, 2022 | Competitive Analysis, Digital Marketing, Pay Per Click
Digital Media Buying 101: The Primer You Didn’t Know You Needed The world of digital advertising has evolved dramatically over the past decade. From the rise of social media to the explosion of mobile devices, the way we communicate, consume information, and...
by Jayme Severance | Feb 1, 2021 | Content Marketing, Copywriting, Digital Marketing
Repurposing ads (or content) that worked in the past might be more effective than starting from scratch. Collecting cash from and bankrupting other players as you cruise around the board in a little metal battleship isn’t nearly as thrilling as generating leads—and...
by Jayme Severance | Jan 12, 2021 | Content Marketing, Copywriting, Digital Marketing
Advice from copywriting legends often overlap, each approach influencing expert and effective content creation. Whoever coined the phrase “that’s so punk rock,” probably didn’t suspect it would stick. Punk is an anti-authoritarian type of music; it’s about rebellion...
by Bill Schick | Dec 21, 2020 | Content Marketing, Digital Marketing, SEO
Depending on who you ask, you’ll get a wide range of responses regarding what defines B2B content marketing in 2021, so we’re sharing the best practices to help you sharpen your strategy. “The Times They Are a-Changin.” — Bob Dylan Once again, we marketers find...
by Jayme Severance | Dec 18, 2020 | Digital Marketing, Interactive Marketing, Marketing Statistics
Take your content to the next level with these tips! If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content. And why shouldn’t you? Interactive content generates a greater rate...
by Jayme Severance | Nov 24, 2020 | Content Marketing, Copywriting, Digital Marketing
Knowing why your audience should care about your content is essential to adding value to it. What does it mean to have value? In marketing, we talk about and read articles centered on creating value, but what does that mean, exactly? To answer that question...
