Marketing buzzwords and jargon confuse it. Deadline coming up. You’ve crafted a piece...
Copywriting
Keep Clients by Restricting Your Inner Critic
Focusing on flaws in your work or the client's work is not a good way to keep customers;...
How to Write With Your Customer’s Time in Mind
Keep your content direct and to-the-point. Time is a fickle thing: at times you have...
What Teaching by Example Means For Your Marketing Efforts
Why and how teaching by example is an effective form of storytelling. Listen, I get that...
Write For Everybody, Not Just One Audience
Writing without jargon ensures you get the most from your marketing efforts. Selling...
Why You Need to Write Compelling Content
You need to know why ideas gain traction if you hope to create content that converts on...
How to Build Customer Loyalty with Your Marketing Program
Why trust is crucial, and how to translate it to cultivate customer loyalty. When it...
Why the Next Story You Tell Should Be Indirect
Sharing stories indirectly is important--here’s how to do it. You may not be trying to...
Get Prospects to Like You: Adopt a Conversational Tone
It turns out that writing conversationally can get a prospect to like and share stories...
How to Write Compelling Content That Converts
Just because you can write content that grabs attention doesn’t mean it will convert....
How to Get a Client to Say, “YES!” to Your Proposals
Getting clients to agree with your content proposals requires asking the right...
How You Refer to Customers Internally Influences Your Copy
Be careful how you talk and refer to customers internally--it may influence the kind of...