Boston’s Digital Marketing Agency for Life Sciences

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
Get Started
mesh digital marketing agency logo
  • Marketing Solutions
  • Our Work
  • Marketing Insights
Get Started
mesh digital marketing agency logo
  • Marketing Solutions
  • Our Work
  • Marketing Insights
Rinse and Repeat for Effective Ad Campaigns

Rinse and Repeat for Effective Ad Campaigns

by Jayme Severance | Feb 1, 2021 | Content Marketing, Copywriting, Digital Marketing

Repurposing ads (or content) that worked in the past might be more effective than starting from scratch. Collecting cash from and bankrupting other players as you cruise around the board in a little metal battleship isn’t nearly as thrilling as generating leads—and...
Copywriting Perspectives for Expert Content Creation

Copywriting Perspectives for Expert Content Creation

by Jayme Severance | Jan 12, 2021 | Content Marketing, Copywriting, Digital Marketing

Advice from copywriting legends often overlap, each approach influencing expert and effective content creation. Whoever coined the phrase “that’s so punk rock,” probably didn’t suspect it would stick. Punk is an anti-authoritarian type of music; it’s about rebellion...
How to Add Value to Your Content

How to Add Value to Your Content

by Jayme Severance | Nov 24, 2020 | Content Marketing, Copywriting, Digital Marketing

Knowing why your audience should care about your content is essential to adding value to it. What does it mean to have value? In marketing, we talk about and read articles centered on creating value, but what does that mean, exactly? To answer that question...
The Importance of Planning in the Content Creation Process

The Importance of Planning in the Content Creation Process

by Jayme Severance | Nov 10, 2020 | Content Marketing, Copywriting, Digital Marketing

Getting ready to write involves more than sketching out an outline. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. This way the familiarity can help steer you back toward familiar...
Maximize Web Page Value by Keeping Readers’ Eyes Moving

Maximize Web Page Value by Keeping Readers’ Eyes Moving

by Jayme Severance | Oct 27, 2020 | Content Marketing, Copywriting, Digital Marketing

When writing copy or content, the goal is to keep your readers’ eyes moving to the next line. What if I said that you don’t have to be able to read customers’ minds to influence their reading patterns? What if I also told you your copy or content can do that all by...
Determining Research Direction: Letting the Audience Decide

Determining Research Direction: Letting the Audience Decide

by Jayme Severance | Oct 15, 2020 | Content Marketing, Copywriting, Digital Marketing

The direction of your audience research can save your brand time and money. What does it mean to know your audience? Merriam-Webster defines “know” as “to have an understanding of.” But there are many ways to have an understanding of a brand’s audience. That...
« Older Entries

Recent Posts

  • Account-Based Marketing Statistics for 2022
  • Trust in Marketing: 15 Things to Build It
  • How AI Can Help Life Science Companies
  • 59!!! Things You Can Do to Improve Your Content Marketing
  • The 9 Stages of a Life Science Company and How Marketing Helps at Each Stage

We are the digital marketing agency located in Boston that will help you meet tough marketing challenges. Build your ABM program, or develop content, inbound, PPC, and digital strategies geared towards shortening and simplifying long and complex sales cycles.

Connect with Us

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Boston | Cambridge | Manchester
Call us at: 844 432 8987

Book Your Consult
Copyright ©2022 | MESH Interactive Agency. All Rights Reserved.

Privacy Policy