Repurposing ads (or content) that worked in the past might be more effective than starting from scratch. Collecting cash from and bankrupting other players as you cruise around the board in a little metal battleship isn’t nearly as thrilling as generating leads—and...
Advice from copywriting legends often overlap, each approach influencing expert and effective content creation. Whoever coined the phrase “that’s so punk rock,” probably didn’t suspect it would stick. Punk is an anti-authoritarian type of music; it’s about rebellion...
Knowing why your audience should care about your content is essential to adding value to it. What does it mean to have value? In marketing, we talk about and read articles centered on creating value, but what does that mean, exactly? To answer that question...
Getting ready to write involves more than sketching out an outline. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. This way the familiarity can help steer you back toward familiar...
When writing copy or content, the goal is to keep your readers’ eyes moving to the next line. What if I said that you don’t have to be able to read customers’ minds to influence their reading patterns? What if I also told you your copy or content can do that all by...
The direction of your audience research can save your brand time and money. What does it mean to know your audience? Merriam-Webster defines “know” as “to have an understanding of.” But there are many ways to have an understanding of a brand’s audience. That...
