by Jayme Severance | Feb 1, 2021 | Content Marketing, Copywriting, Digital Marketing
Repurposing ads (or content) that worked in the past might be more effective than starting from scratch. Collecting cash from and bankrupting other players as you cruise around the board in a little metal battleship isn’t nearly as thrilling as generating leads—and...
by Jayme Severance | Jan 12, 2021 | Content Marketing, Copywriting, Digital Marketing
Advice from copywriting legends often overlap, each approach influencing expert and effective content creation. Whoever coined the phrase “that’s so punk rock,” probably didn’t suspect it would stick. Punk is an anti-authoritarian type of music; it’s about rebellion...
by Jayme Severance | Nov 24, 2020 | Content Marketing, Copywriting, Digital Marketing
Knowing why your audience should care about your content is essential to adding value to it. What does it mean to have value? In marketing, we talk about and read articles centered on creating value, but what does that mean, exactly? To answer that question...
by Jayme Severance | Nov 10, 2020 | Content Marketing, Copywriting, Digital Marketing
Getting ready to write involves more than sketching out an outline. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. This way the familiarity can help steer you back toward familiar...
by Jayme Severance | Oct 27, 2020 | Content Marketing, Copywriting, Digital Marketing
When writing copy or content, the goal is to keep your readers’ eyes moving to the next line. What if I said that you don’t have to be able to read customers’ minds to influence their reading patterns? What if I also told you your copy or content can do that all by...
by Jayme Severance | Oct 15, 2020 | Content Marketing, Copywriting, Digital Marketing
The direction of your audience research can save your brand time and money. What does it mean to know your audience? Merriam-Webster defines “know” as “to have an understanding of.” But there are many ways to have an understanding of a brand’s audience. That...
