The direction of your audience research can save your brand time and money. What does it mean to know your audience? Merriam-Webster defines “know” as “to have an understanding of.” But there are many ways to have an understanding of a brand’s audience. That...
It turns out that research has more than one purpose. What does it really mean to have writer’s block? According to Merriam-Webster, writer’s block is “a psychological inhibition preventing a writer from proceeding with a piece.” Basically, it’s something happening in...
Keeping your mind and body in top form can be beneficial when you need to give your writing an edge. Sitting at a red light in traffic is no fun. Everything stops, time goes slower, and you want to claw your face off. It’s a lot like writer’s block. Writer’s block is...
Just because you’re in B2B marketing doesn’t mean you can’t use an emotional appeal in your copy. Reputed to act on logic alone, the Commander of the Starship Enterprise, S’chn T’gai Spock, once remarked, “May I say that I have not thoroughly enjoyed serving with...
Prospects act on your content if they like you enough to say “Yes”. Sitting atop a rocky shore enchanting sailors’ ears with a siren song isn’t for everybody, but as a marketer, you also lure and coax your clients through each step of the sales funnel. The...
How trustworthy is your brand, and how likely are you to follow through on the promises you make? Your reputation is everything, but if your prospect does not trust you, you won’t close the deal. Trust matters, particularly on landing pages. No trust = No...
