by Jayme Severance | Nov 10, 2020 | Content Marketing, Copywriting, Digital Marketing
Getting ready to write involves more than sketching out an outline. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. This way the familiarity can help steer you back toward familiar...
by Jayme Severance | Oct 27, 2020 | Content Marketing, Copywriting, Digital Marketing
When writing copy or content, the goal is to keep your readers’ eyes moving to the next line. What if I said that you don’t have to be able to read customers’ minds to influence their reading patterns? What if I also told you your copy or content can do that all by...
by Jayme Severance | Oct 15, 2020 | Content Marketing, Copywriting, Digital Marketing
The direction of your audience research can save your brand time and money. What does it mean to know your audience? Merriam-Webster defines “know” as “to have an understanding of.” But there are many ways to have an understanding of a brand’s audience. That...
by Jayme Severance | Sep 14, 2020 | Content Marketing, Copywriting, Digital Marketing
It turns out that research has more than one purpose. What does it really mean to have writer’s block? According to Merriam-Webster, writer’s block is “a psychological inhibition preventing a writer from proceeding with a piece.” Basically, it’s something happening in...
by Jayme Severance | Sep 1, 2020 | Content Marketing, Copywriting, Digital Marketing
Keeping your mind and body in top form can be beneficial when you need to give your writing an edge. Sitting at a red light in traffic is no fun. Everything stops, time goes slower, and you want to claw your face off. It’s a lot like writer’s block. Writer’s block is...
by Jayme Severance | Aug 6, 2020 | Content Marketing, Copywriting, Digital Marketing
Just because you’re in B2B marketing doesn’t mean you can’t use an emotional appeal in your copy. Reputed to act on logic alone, the Commander of the Starship Enterprise, S’chn T’gai Spock, once remarked, “May I say that I have not thoroughly enjoyed serving with...
