by Bill Schick | Aug 1, 2022 | Branding, Digital Marketing, Trust in Marketing
Trust is at an all time low. Here are a few things you can start doing to fix it right now. Trust is one of the most important factors in any interaction. Whether we’re buying something online, asking our doctor for medical advice, or talking to a stranger on...
by Bill Schick | Jul 19, 2022 | Branding, Buyer's Journey, Metaverse
The Rise of the Metaverse Agency There’s been a lot of discussion about the metaverse in the last two years. A few things have driven that, including a prominent social platform’s rebrand, expansion of online gaming, and a pandemic that has kept many...
by Marissa Iacoviello | Jun 25, 2020 | Branding, Marketing Strategy
The new minion movie Minions: The Rise of Gru was planned to hit theaters this summer, but Illumination Entertainment announced that current events would delay it until July 2021.Since the film already made an appearance during the 2020 Super Bowl and Minions products...
by Bill Schick | Jan 23, 2018 | Branding, Marketing Strategy
Why should you integrate brainstorming, a technique involving the spontaneous contribution of all team members to solve a problem, in branding, campaign creation, marketing strategy or project planning? Why is brainstorming important? Brainstorming, the art of solving...
by Bill Schick | Jan 4, 2018 | Branding, Competitive Analysis, Public Relations
Recently, I published a guest post for a Chamber of Commerce on Rebranding in the Millennium: An Agency Owner’s Perspective. In the last few years I’ve seen companies make all manner of branding and marketing mistakes—and I wanted to provide companies that were...
by Bill Schick | Nov 30, 2017 | Branding, Digital Marketing, Social Media Marketing
Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re...
