UX UI Design
“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs —
Users’ Experience Expectations are Higher than Ever—And Your Product’s UX UI Design Directly Impacts that Experience
We’re all familiar with Kevin Costner’s “build it and they will come” (we paraphrased a little here).
And yes, they very well might come. But will they stay past the first few clicks?
Why? Because companies like Apple have raised the bar—and awareness—around user experience and design—while lowering tolerance for poorly designed products. Software, websites, and applications with great UX and UI design feel natural. They’re easy to use, easy to maintain, and easy to love.
For some companies, UX UI design is part of the process. Practically from day one, how the end product is designed is factored into the entire user experience and the user interface reflects that.
But what do you do if that isn’t the case? Perhaps you were operating on a shoe-string budget in the beginning. Maybe your product was developed for a specific use-case and it’s now grown beyond your initial expectations. Maybe you’ve acquired a product and need it to reflect a different branded experience.
Whatever the case, UX UI design is key, and we have more than twenty years of experience developing strategy and executing UX UI projects for clients around the world.