Brand Development and Design
We aren’t your father’s branding agency.
Brand development “for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
— Jeff Bezos —
Branding in a Post-material World
Sorry, Madonna. That ship has sailed.
Social media, the rise of influencers and a demand for transparency and authenticity has forced a paradigm shift in brand development. The focus now is less on the material and more on substance.
Your brand used to be “what people say about you when you’re not around.” It was the sum of your logo, colors, messaging, culture and more. Now, buyers no longer trust institutions. Social validation is more important than ever. And “ho-hum” good enough product design is no longer acceptable. Consumers’ expectations are higher while their tolerance is lower—experience is everything.
The good news about brand development is that it’s now easier than ever. Be yourself, deliver amazing experiences at every level, and keep it simple. This is where we can help.
In addition to our other digital marketing services, we’ll help you understand and leverage brand insights like:
- Why are we doing this? (your purpose)
- Who are we doing this for? (your customers)
- What “job” do we do for them? (what problem are we solving)
- How do we solve it? (our attributes)