Every serious marketer understands the value of a strong landing page. That said, understanding doesn’t always yield results and many marketers overlook critical details that would lead to the creation of a stronger landing page. As the adage goes, knowledge is power...
Want an easy way to increase your conversions and introduce fresh prospects to your sales funnel? Landing pages make it easy to turn your website visitors into active leads–and to turn your leads into buyers. If you have never used landing pages before, you’ll be...
There has been a huge jump in focus when it comes to predictive analytics. Companies are guessing what customers need based on search activity and past actions with the company. This attempt to keep things relevant for the customer has led to an expectation of...
Shopify Cheat Sheet: Do Just One of These and Watch Your Store Improve Make the most of your Shopify store by taking steps in our Shopify Cheat Sheet to fine-tune your marketing efforts. Even small changes can have a big impact on your business, so review each of the...
Account-Based Marketing (ABM) can turn your life (at least the professional side of it) upside down in the best way possible. 97% of marketers agree that ABM offers a higher ROI than any other marketing initiative they’ve tried. Your ABM program helps you focus...
