Depending on who you ask, you’ll get a wide range of responses regarding what defines B2B content marketing in 2021, so we’re sharing the best practices to help you sharpen your strategy. “The Times They Are a-Changin.” — Bob Dylan Once again, we marketers find...
How trustworthy is your brand, and how likely are you to follow through on the promises you make? Your reputation is everything, but if your prospect does not trust you, you won’t close the deal. Trust matters, particularly on landing pages. No trust = No...
Landing pages make the most of the content and information you’ve created to attract your ideal prospects, but simply having a landing page isn’t enough. You need to attract and keep attention and keep the viewer on the page. How can you best do this?...
You offer an appealing, in-demand product, have robust support and opt-ins and forge real connections with prospects, but it just isn’t performing. If you’re effectively leading prospects to your landing page, but then losing them, your CTA could be to...
Using chatbots on your landing pages can reduce your bounce rate, drive engagement, and save customers time. If you’re considering using chatbots on landing pages, you’re in the right place. You’ve worked hard to nurture your prospects… …And one has...
