Repurposing ads (or content) that worked in the past might be more effective than starting from scratch. Collecting cash from and bankrupting other players as you cruise around the board in a little metal battleship isn’t nearly as thrilling as generating leads—and...
Advice from copywriting legends often overlap, each approach influencing expert and effective content creation. Whoever coined the phrase “that’s so punk rock,” probably didn’t suspect it would stick. Punk is an anti-authoritarian type of music; it’s about rebellion...
Take your content to the next level with these tips! If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content. And why shouldn’t you? Interactive content generates a greater rate...
Knowing why your audience should care about your content is essential to adding value to it. What does it mean to have value? In marketing, we talk about and read articles centered on creating value, but what does that mean, exactly? To answer that question...
Getting ready to write involves more than sketching out an outline. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. This way the familiarity can help steer you back toward familiar...
