Boston’s Digital Marketing Agency for Life Sciences

#96: Be Cautious of Video Content in Emails

by | Aug 25, 2016 | eBook, MeshLabs

“The implementation of multimedia content in email campaigns has consistently been shown to improve consumer engagement rates, but recent updates to mobile and desktop operating systems, as well as email software, combined with trends towards new video formats such as HTML5, have created a number of compatibility issues that mean user devices may not be able to properly display video content.”


Video has been proven to increase conversion rates by 25%; but that doesn’t mean marketers should go crazy and include video content at every opportunity. Losing subscribers over compatibility issues has become a huge problem, as the gap between email services/software and video technology widens.

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