Boston’s Digital Marketing Agency for Life Sciences

#95: Ensure Your Content is Credible

by | Aug 25, 2016 | eBook, MeshLabs

“Avoid vague generalizations that tend to express your opinion rather than the facts.”


Never, ever skew factual information when writing email blasts, no matter the theme. Provide accurate information in a transparent way so customers form their own decisions instead of feeling confused or pressured into purchasing a product or service. This is one of the many ways to avoid opt-outs.

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