Boston’s Digital Marketing Agency for Life Sciences

#93: Create User-Centric Content

by | Aug 25, 2016 | eBook, MeshLabs

“Remember, if users feel the sense of belongingness after reading the content, they are sure to react on the same.”


Try creating user-centric rather than branded content in your 2016 email marketing campaigns. Content is as essential as ever to email marketing, and those messages that play to the consumer are arguably much more effective. People love feeling as though a brand is talking exclusively to them, so feel free to experiment.

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