“Webinars are popular and can be an effective part of a brand’s content strategy, but let’s be honest, a lot of them can be total snooze fests that you ignore while chomping on your sandwich at lunch. But when done right, a top-notch webinar will position your brand as a thought leader and generate quality, interested leads – an elusive win-win in the marketing game.”
One of the ways you can set your business apart from the rest is to offer subscribers a chance to learn something from your company (if applicable) and share that content via a webinar. It’s a great way to champion thought leadership while also creating dynamic content in which your subscribers will see value.
