Boston’s Digital Marketing Agency for Life Sciences

#87: Use Lightbox Forms to Capture Audience

by | Aug 25, 2016 | eBook, MeshLabs

“Tips for using lightboxes well…always highlight the benefits of joining your list; offer a juicy incentive like a discount code or access to exclusive content for those who sign up; make sure it’s easy to ‘X’ out of the lightbox to minimize the annoyance factor for your site visitors; test different lightbox copy, times and locations to see what works best on different pages.”


Create lightbox or pop up forms to attract new subscribers. Strategically select the page and time for them to appear, with targeted messaging that will entice your audience to take action. This will ensure they are fully engaged with your content before they are asked to opt-in.

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