Boston’s Digital Marketing Agency for Life Sciences

#85: Write Call-To-Value Instead of Call-To-Action

by | Aug 25, 2016 | eBook, MeshLabs

“For example, if you’re a travel agent, don’t let your copy read ‘Call now for a free quote’ or something equally typical and uninspiring. Instead, drive them to take action with a sneak peak: ‘Call now and let the anticipation begin’ or ‘Click today and be gone tomorrow’.”


This tip will help struggling writers makes better copy choices when writing the call to action— or whatever next step you want the reader to take. Instead of asking a reader to ‘act now’, invite them to visualize what they’re going to get (the real value) by taking action.

Related Article Headline

Section 1: Strategy

Section 1: Strategy

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a...

CTA  Area Here