Boston’s Digital Marketing Agency for Life Sciences

#83: Humanize Your Brand

by | Aug 25, 2016 | eBook, MeshLabs

“Email is a good opportunity to humanize your brand. The inbox is an intimate place, mostly used for personal conversation. Your presence there is a privilege, so do your best to write like a human… Readers can relate since they are likely facing similar situations with their own lives and businesses.”


Write like a human. We know you’re a human, but your readers will likely think of you as a brand trying to market to them. Put your human and personal side in front of readers. Be transparent. Talk about your challenges and failures. Bond with your subscribers.

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