“Offer an eBook or a checklist to the customer as a reward for opening your email, but ask the customer for some basic information first. Use words like ‘free download’ or ‘learn more’ versus ‘shop now’ to entice people to take action.”
Once you’ve captured your readers’ attention through your subject line, and they’ve opened your email, they’ll want to know what to do next. Your email message should have a clear purpose – with a clear Call to Action – that promises great value for their time investment.
